Legislation on advertising might be amended in Moldova

15:04 | 19.10.2021 Category: Social

Chisinau, 19 October /MOLDPRES/ - The legislation on advertising might be amended. The parliament’s commission for culture, education, research, youth, sport and mass media today approved a draft law to this effect.

The draft was worked by the MPs of the Action and Solidarity Party (PAS), in cooperation with the working group for improving the mass media legislation in Moldova.

The object of the regulations in the field is specified in the draft – the relations which appear between providers, producers, broadcasters and consumers of advertising. The draft establishes the advertising broadcasters’ right to ask the distributor to assume responsibility for the advertising’s message.

A new regulation is the one on the broadcasting of the political advertising on the extra-electoral period. The phrase ‘’social advertising’’ is suggested to be replaced by the phrase ‘’public interest message.’’

According to the authors, the draft’s goal is to adjust the national legislation to the international standards in the advertising sector, create a proper climate for the development of the advertising market.

photo: Parliament

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