Moldovan kindergartens, schools to benefit from fresh fruits within UN-backed campaign

Chisinau, 3 June /MOLDPRES/-The United Nations Development Programme (UNDP) in cooperation with the Economics Ministry launched the “Coolege Vitamine” campaign, a fundraising initiative aiming to back and enhance the consumption of fresh fruits in public schools and kindergartens from Chisinau municipality.

More than 2,000 children from five schools and kindergartens from Chisinau will enjoy fresh fruits in the first stage of the project. All institutions have been selected through contest by the project’s organizers.

According to the Economics Ministry’s press service, UNDP permanent representative Narine Sahakyan said that this project would have a positive impact on children’s health and academic success due to the intake of fresh fruits. “We want to urge parents and private companies to invest and donate to this project. We will double each leu you donate. We hope our initiative will create a new market for fresh fruits, minimally processed and will create more jobs” Sahakyan said.

The initiative is part of the “Development of innovation businesses for a sustainable local economic growth” project, financially backed by Norway’s government and UNDP Moldova, and implemented in partnership with the Economics Ministry, which aims to promote innovation among small and medium enterprises through transfer and absorption of knowledge, technologies and communication between enterprises. The project is being implemented during 2014-2017.

(Reporter A. Mardare, Editor A. Raileanu)