Advertising of medicines released with medical prescription to be banned in Moldova

14:25 | 15.11.2018 Category: Social

Chisinau, 15 November /MOLDPRES/ - The advertising of only medicines which are released without medical prescription will be allowed in Moldova, according to the Regulation on the ethic promotion of medicines, due to be published in the Official Journal on 16 November.

The advertising materials can be broadcast at TV and radio and the external advertising can be displayed only on condition that the person who broadcasts/displays the concerned material preliminarily notifies the Medicines and Medical Devices Agency. At the same time, the National Agency for Public Health will undertake needed measures for the observance of the legislation on the advertising of medicines.

The document is aimed at correctly informing the consumers and at giving them possibility to make their own opinions about the therapeutic value of medicines, as well as to enhance the responsibility of physicians and pharmacists who can influence them in choosing a medicine. Also, the document has the goal to influence the safe use of medicines.

The draft was worked out to strengthen the field of ethic promotion of medicines, in line with the practices from the European Union member states.

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