Two organizations to promote Moldova as tourist, wine, IT destination

Chisinau, 11 April /MOLDPRES/ - Two organizations will promote Moldova as tourist, wine and IT destination. A memorandum of understanding to this effect was signed by the Diaspora Relations Bureau (BRD) of the State Chancellery and Moldova Competitiveness Project (MCP), backed by the United States Agency for International Development (USAID) and the government of Sweden. 

The Competitiveness Project director, Doina Nistor, has said that there were already examples worthy to be followed of Moldovans from the Diaspora, who back local businesses through initiating exports of wines or clothes made in Moldova under the umbrella of the DIN INIMA brand.

In the context, BRD head Olga Coptu highlighted joint actions carried out by BRD in partnership with MCP, among which a national campaign, Fii Oaspetele Nostru (Be Our Guest). Within the campaign, persons from Diaspora, who returned home on the occasion of the Easter Holidays, received promotion booklets containing vouchers with sales both for procurements in DIN INIMA brands and for visits to rural boarding houses and wineries from Moldova.    

The signatory sides of the memorandum will cooperate for the development and consolidation of relations with Diaspora associations registered abroad, for the promotion by the latter of Moldova’s tourist potential on the international stage. Also, the sides will contribute to the attraction of investments into the tourism sector by Moldova’s Diaspora.

By joint actions, the two organizations will encourage the development of different forms of tourism, which might be of interest for Moldova’s Diaspora, and namely: rural tourism, religious tourism, business tourism, nostalgic tourism, medical tourism, tourism to spas, cultural tourism, etc.  

The memorandum also sees joint working out and publication of diverse advertising materials (booklets about tourist attractions, cultural and tourist events held in Moldova, advertising spots, etc.), which will subsequently be distributed in the Diaspora. If possible, the signatory sides will help organize, at international tourism exhibitions, sessions of tasting Moldovan traditional dishes for visitors of Moldova’s stand, by the optional involvement of the Moldovan Diaspora.    

According to BRD, over 250 organizations of Moldova’s Diaspora act abroad, of which 100 – in Italy, where more than 200,000 Moldovans work.

(Reporter N. Roibu, editor L. Alcaza)