Wine of Moldova chosen "honorary guest" of international exhibition Arvinis from Switzerland

Chisinau, 12 April /MOLDPRES/ - The quality and unique character of the Wine of Moldova continues to win recognition in the highest circles of the wine-making industry internationally. Wine of Moldova has been chosen, for the first time ever, “honorary guest” of the biggest wine exhibition from Switzerland, Arvinis 2018, due to be staged in Montreux on 25-30 April.  

Moldova’s participation in the prestigious exhibition has become possible due to the support provided by the National Office for Vine and Wine, Investments Attraction and Exports Promotion Organization of Moldova and of the strategic partner, Moldova Competitiveness Project, financed by the United States Agency for International Development (USAID) and the government of Sweden.    

Thirteen Moldovan producers of wines, united in the national wine brand, Wine of Moldova, will represent Moldova at the event. The wine-makers will display the most representative products at the stand Wine of Moldova, with an area of 162 square metres.  

Also, Moldova will present the tourist offer of the country, including cultural circuits, rural and vine and wine tourism, as well as events with potential to attract foreign tourists. A half of the Moldovan stand will be arranged in the style of the country tourism brand, Pomul Vieții (The Tree of Life), with elements of the international communication campaign #BeOurGuest , (#fiioaspetelenostru, #beourguest), the goal of which is to promote Moldova as new tourist destination in the Central Europe. Professional tour operators and guides will present to visitors the destinations oriented to the gastronomic and light adventure tourism. Curious people will be able to “visit” Moldova with the help of virtual tours and the platform 360.moldova.travel, which brings to the forefront 12 of the most important tourist attractions of Moldova.    

Moldova’s wines have been promoted during eight months till the event and the organizers of the exhibition provided special room for the stand Wine of Moldova at an advantageous price, as well as gave possibility to organize topic-related events dedicated to the Wine of Moldova.  

Arvinis 2018, which is at its 23rd issue, is a large-scale event, in which 200 exhibitors from 20 countries from five continents will display more than 5,000 quality wines on an area of 5,000 square metres. The exhibition is dedicated especially to ordinary consumers (over 80 per cent of the visitors), who want to know news in terms of wines, as well as to get accustomed to the art to correctly choose, taste and responsibly consume quality wines.

(Reporter V. Bercu, editor A. Raileanu)